


Elements of a brand strategy:
• Purpose 🎯 Why do you exist?
• Audience: Who do you serve?
• Positioning: Why are you unique?
• Message: How do you communicate your idea?
What gives a strong strategy:
Your brand stands out.
• Customers trust you.
• Growth is becoming stable
Strategy is the foundation of success.
When people understand who you are and what you stand for, they come back again and recommend you to others.
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